We believe in a holistic approach to life and health.  We believe that maintaining good skin is a small, but important, part of supporting a healthy lifestyle.  We believe simple and effective skin care products can achieve measurable results by combining the best of nature and cosmetic technology.  Our products use both natural and synthetic active ingredients at optimum concentrations to achieve  beautiful and healthy skin.  We don't add any extras, fillers or other ingredients that don't contribute directly to our products' effectiveness or that cause irritation.  Simple and effective. That's what we believe skincare should be.

We test all of the products on people, never animals, and continue testing and revising until our Founder, Wendy, is satisfied that each product has reached its goal: to be simple and effective.  We are constantly tweaking our product formulas and created new ones.  We don't chase trends, but constantly pursue new advances to create the best solutions for your skincare needs.  We hope you enjoy our products as much as we like making them and sharing them with you.